Oct 24, 2018 | All About Eucalyptus, Aromatherapy, Fitness Centers & Mind-Body Studios, Health & Wellness, Spas, Steam Rooms & Saunas
Winter is a wonderful time of year. The air feels crisp, the holiday season is around the corner, and (depending on where you live) you might even have a beautiful blanket of snow outside! One downside of the winter season, though, is that cold and flu viruses are being passed around like wildfire. As a spa owner/operator, you can be proactive against these germs by diffusing eucalyptus oil in your steam room or sauna. Not only will the refreshing scent be pleasing to your clients, but they’ll love the benefits too.
Here are just a few reasons why you should diffuse eucalyptus oil in your steam room this winter:
It is antiseptic, antibacterial, and antiviral
Cold and flu season is a great time to diffuse eucalyptus because of its healing properties. In a season where it feels like everyone is sick (or at least has the sniffles), eucalyptus can help prevent sickness as well as help those who have fallen under the weather.
It helps get rid of sinus inflammation
Congestion is a thing of the past when using eucalyptus! Combined with the moisture of the steam room, eucalyptus is a powerhouse when it comes to sinus congestion. It is proven to decongest and reduce inflammation. Try our Menthol-Infused Eucalyptus ShowerMist for a clean, crisp, and minty steam room experience, while also getting all the health benefits.
It is refreshing and energizing
The scent of eucalyptus is variously described as woody-sweet, cooling, refreshing, energizing, fresh, pleasing and revitalizing. In a time of year where many people feel cooped up and tend to have low energy, using a scent that feels refreshing can make your guests feel the same way!
Eucalyptus is a hardworking plant, that’s for certain. We especially love eucalyptus for its natural antibacterial, antiviral, antiseptic, exhilarating, decongestant, and expectorant properties. You can fall in love with eucalyptus, too! Try our aromatherapy diffuser set, our invigorating 100% Pure Eucalyptus Oil ShowerMist, or our 100% pure eucalyptus oil today!
Sep 5, 2018 | Aromatherapy, Health & Wellness
Lavender is quite possibly the most well-known and popular essential oil in the world. It’s great for reducing pain and inflammation, an excellent addition to any skin-care routine, and is one of the most relaxing oils used in aromatherapy.
Today we’re going to show you how to sleep better by using this amazing oil, which can be found in our Lavender-Infused Eucalyptus ShowerMist!
Wind down for the evening with meditation
Pair deep breathing meditation exercises with gentle yoga poses to help calm your mind after a long day. Use a foam roller to stretch sore muscles. When you’re finished, make sure to clean your yoga mat so it’s free of bacteria. Our Eucalyptus + Lavender Yoga Mat cleaner is perfect for this! See this blog post for our favorite meditation tips.
Turn your shower into a steamy sauna
There’s nothing better than taking a long, hot shower at the end of a stressful day! While the water gets warm and begins to steam up the bathroom, remove your makeup or wash your face. Then spritz some of our Lavender-Infused Eucalyptus ShowerMist into your shower, step in, and relax.
Hydrate and prepare for bed
For a spa-like experience, put on a fluffy robe after your shower and fill up a glass with some iced cucumber water.
Turn off your electronic devices and put them away. The blue light from our phones, TVs, and tablets can delay the release of melatonin (the chemical that helps make us tired) in our bodies. Make sure to power down your devices at least half an hour before bedtime.
Dim the lights, turn up the air (the suggested bedroom temperature should be between 60-67 degrees for optimal sleep) and choose some soft pajamas to sleep in.
Get sleepy and wind down slowly
Lightly spray your sheets and pillows with some of our Lavender-Infused Eucalyptus ShowerMist for a relaxing scent. Lavender’s unique, sedative properties will help you gradually get sleepier as you breathe deeply. Not ready to fall asleep just yet? Pull out that book you’ve been meaning to finish and read a chapter or two, write in a gratitude journal, or spend some time talking to your partner about your day.
Do you love the scent of lavender?
How do you include it in your bedtime routines?
Aug 29, 2018 | Aromatherapy, Health & Wellness, House & Home
Our ShowerMists are a fan favorite for relaxing, invigorating showers and baths. After all, nothing beats hot steam and aromatherapy! But that’s not all they can be used for. In fact, today we’re sharing five more ideas to help you make the most of your bottle all around your home.
Grab your ShowerMist and get to spritzing in the kitchen, bedroom, mudroom, and more!
Deodorize Sneakers in the Mudroom
At the end of a long school day, give those tired feet a rest! Have your kids kick off their shoes, then spritz a few pumps of Tea Tree-Infused Eucalyptus ShowerMist into the soles to kill any lingering sweat and bacteria that was picked up on the playground. Let the shoes air out overnight before wearing again in the morning.
Freshen Up Your Kitchen
No one likes a stinky kitchen! A few quick sprays of our Citrus-Infused Eucalyptus ShowerMist can help keep trash can and garbage disposal odors at bay. Simply spritz a little down the drain or in the bin before you place a new trash bag inside. Want another boost of freshness? Peel any overripe, mushy citrus fruits you have laying around, toss a few small pieces into the disposal, and grind up while running some water.
Get a Great Night’s Sleep
Do racing thoughts have you struggling to fall asleep? Hold our Lavender-Infused Eucalyptus ShowerMist a few feet away from your bed and lightly spritz your pillows and sheets for a soothing scent that’ll help you wind down. The natural sedative properties of Lavender will have you counting sheep in no time! Bonus: it works for kids too!
Increase Focus in the Study Nook
Did you know that the zing of peppermint isn’t just a great way to freshen your breath, but can help you wake up, too? Spray some Mint-Infused Eucalyptus ShowerMist around the table while studying, reading, or working on the computer to encourage focus and feelings of alertness. If you’re also looking to ease stress, anxiety, and nervousness while you’re studying, try using our Menthol Crystals and Warmer. Keep working hard and ace that test!
Keep the Laundry Room Free of Mildew
Prevent mildew or musty smells by spritzing your dirty laundry hampers with your favorite ShowerMist. You can also spray a little on towels between uses for a clean, refreshing scent. This also works great for keeping road trip laundry bags fresh or when you’ll be drying a lot of towels and bathing suits in your hotel room.
Do you own one of our ShowerMists?
Which scent is your favorite and how do you like to use it?
Aug 22, 2018 | Fitness Centers & Mind-Body Studios, Spas, Steam Rooms & Saunas
Have you ever gone into a retail store just because of the lovely, enticing smell wafting out of it? Have you ever lingered in a shop that smells great and just felt happy to be in there? Retailers are catching on to what spa owners and operators have known for a long time: scents can enhance the guest experience, create a bond with a brand, persuade people to linger longer, and even positively influence buying behavior.
Perhaps as spa owner/operator, you’re not employing scents consciously, but your facilities smell great anyway. What do you think the results would be if there was mindful intention behind what scents and fragrances your guests are experiencing while at your spa?
Fitness center operators may want to consider thinking about how their facilities smell — do you think your clients have a positive connotation when it comes to the smell of your equipment, mats and locker rooms? Think about it: you can be the gym or hot yoga studio that actually smells great and has little to no ick factor!
Clearly, Katy’s been to some great spas that have put the power of Eucalyptus oil to work!
What is Scent Marketing?
Scent marketing, scent branding, and aroma marketing all refer to the sensory marketing that targets the consumer’s sense of smell in order to improve the customer experience, increase sales, develop brand awareness, and nurture brand loyalty and connection.
Research has shown that scent has the ability to evoke an emotional response and is closely linked with memory, more than any of the other senses. Scientists have found that odors that trigger strong, emotional memories more so than visual stimuli. The perfume industry is built around this knowledge, and perfumers have been developing scents for decades to convey and evoke a wide range of emotions. And as many of us know from personal experience, the scent of a perfume or a cologne can bring us right back to a moment in time, whether positive or negative. Smell is a powerful thing.
Aromatherapy is the natural version of perfuming and has become popular both on the home front and in commercial use. Aromatherapy is the practice of using natural oils extracted from flowers, bark, stems, leaves, roots, or other parts of a plant to enhance psychological and physical well-being as a form of alternative medicine. The inhaled aroma from these essential oils stimulates brain function, as science has shown. Aromatherapy also involves essential oils being absorbed through the skin, where they travel through the bloodstream to promote whole-body healing. As an alternative medicine, aromatherapy is used for a variety of uses including pain relief, mood enhancement, and increased cognitive function.
Why should you use Scent Marketing in your spa or fitness center?
Savvy spas use aromatherapy as a foundation for their experience and build on it for scent marketing. Our customers use our eucalyptus oil ShowerMist in their steam rooms for a number of benefits, but usually, the main reason is simply to make the steam room smell amazing. Having an amazing-smelling steam room keeps guests lingering for maximum relaxation, and creates fond memories of your facilities.
Practitioners are also starting to use ambient scenting and aromatherapy during treatments both as therapy and alternative medicine but this may not necessarily be scent marketing, just good practice: guests are gently eased further into relaxation with calming scents such as lavender.
Retailers who use ambient scenting, or diffusing a pleasant aroma in a space, do so in order to influence customer behavior — their intention is to create a pleasant atmosphere with a scent that eventually nudges customers towards a purchase. Data has shown that people stay as much as 44% longer in businesses that smell good.
Astute fitness center operators use aromatherapeutic scent marketing to differentiate themselves in the highly-saturated marketplace: they’re the ones whose facilities and equipment smell clean, fresh and energizing, uplifting the moods of their clientele when they work out. How many gyms can say with confidence that they actually smell clean and nice?
In terms of product, research indicates that scent affects the moods of shoppers and a good product with a poor fragrance strategy isn’t likely to go over well with consumers. In today’s crowded marketplace, fragrance changes the game and gives products a distinct edge among others for selection on the store shelves. Fragrance is often a deciding factor, and it is a matter of survival of the nicest smelling when two similar products are offered at similar prices. What would you rather have on your retail shelves: a product that naturally smells fabulous with scents that people love and recognize or one that smells like a perfumy chemical scent not found in nature? Apparently, well-received ambient scents can positively influence purchase behavior if the scent seems to match the products in the store.
A scent’s main role is to make the customer feel comfortable, happy and put them at ease so they will spend more time in the store, spend more money and ultimately make them more likely to return. For spas and fitness centers, this means repeat visits, customer loyalty, and higher spends in the retail areas.
3 Ways to Use Scent Marketing for a better guest experience
1) Spas and fitness centers should always use eucalyptus oil in the steam room.
Beyond just making it smell fantastic, eucalyptus has proven health benefits in wet and humid areas: steam-borne eucalyptus oil wipes out bacteria and microbes before they can get a foothold in a steam room. Mold and mildew become a non-existent worry with a steady diffusion of eucalyptus oil.
For aromatherapy, using eucalyptus in the steam room is great as a powerful antidote against mental fatigue, general sluggishness, and bad moods. For an even better guest experience, try one of our ShowerMist infusions to deliver a different aromatherapeutic benefit:
(All of our ShowerMist products are available in commercial sizes and wholesale prices. If you don’t have a wholesale account with us yet, call us to get set up, or register online.)
Make commercial diffusing easy in your steam rooms using our Mystifier Automatic Injection System — no more need for hand-spraying or clumsy bowls that need constant refilling.
2) For the mind-body areas, clean your equipment and facilities using cleansers with natural germ-fighters and aromatherapeutic benefits.
This 2-for-1 deal is good for mind, body and planet — everyone wins. While there are plenty of natural cleaners on the market, very few have been designed with spas and fitness centers in mind.
Our Lavender-Infused Yoga Mat Cleaner ($12 retail for 16oz) was created with yoga mats in mind, but we quickly realized that it actually performs exceptionally well all over any mind-body and fitness areas. Our Yoga Mat Cleaner uses plant-based oils and enzymatic action to effectively remove makeup, perspiration, body oils and dirt without degrading surfaces.
Our Yoga Mat Cleaner infused with pure lavender oil does double-duty in mind-body studios. First, it effectively cleans mats and props naturally, without any danger of degrading surfaces or changing the color of those surfaces. Next, because it’s infused with Lavender oil, it acts as a tonic for the nerves and anxiety issues. Lavender’s refreshing aroma removes nervous exhaustion and restlessness while also increasing mental activity, so students are calmed as soon as they hit the mat or the Reformer, making for a deeper practice or workout from the start.
Fitness Centers can change the perception of gyms and help their clients love the smell of their facilities. Studio owners know and love our Yoga Mat Cleaner for its ability to freshen up yoga mats. Pilates instructors discovered it was also fantastic on apparatus and equipment like the Reformer and the Wunda Chair. Gyms and Fitness Centers also found that the Lavender-Eucalyptus combo is a powerful antidote to stinky, sweat-covered machines and balance balls. Our Yoga Mat Cleaner can be used anywhere in a fitness facility to get a good anti-microbial, anti-bacterial clean at a very economical and competitive cost.
3) Diffuse in your retail areas to create a better atmosphere that’s conducive to lingering, shopping and pure enjoyment.
While you can use any essential oils to diffuse in a retail space, the aromatherapeutic benefits and effects should be carefully considered before you start pumping out scents. After all, you don’t want to turn people off with scents that aren’t generally appealing or too overpowering.
Our ShowerMists can be added to any water diffusers for a steady stream of eucalyptus-based goodness. You can also melt Menthol Crystals ($13.50 retail for 2oz) in a wax/crystal warmer ($20) for a constant cool, refreshing, minty aroma. But be warned — our Menthol Crystals are pretty potent and the vapors can get strong after a while. So if you use them in a retail space, it’s best to experiment with the amount of time you diffuse to keep things pleasant.
If you want a scent that expresses the personality of your brand, consider creating a eucalyptus-based signature scent with us! Whether herbaceous, floral, woodsy or earthy, there’s an essential oil in each group that combines well with eucalyptus. Some trending combinations we’re seeing these days are:
- Eucalyptus + Lemon: bright and invigorating
- Eucalyptus + Lemon, Peppermint, Rosemary: revitalizing and calming
- Eucalyptus + Laurel Leaf, Peppermint, Tea Tree, Lemon, Ravensara, Cardamom: minty and refreshing
- Eucalyptus + Sweet Orange, Cinnamon Bark, Cinnamon Leaf, Gurjun Balsam, Camphor: calming and blissful
- Eucalyptus + Peppermint, Lavender, Pine: increases energy, positivity and mental clarity
Think about how you’d like your customers to feel about your brand and being in your space, then choose an essential oil or oil blend to help achieve that: would you like them to feel relaxed in your space? Then lavender, chamomile, bergamot, peppermint, and of course eucalyptus would be good oils to start with. Do your customers seem to always come in wound up, stressed out and irritable? Then try blends with Clary Sage, Vetiver, Ylang Ylang and Citrus to help uplift, ground and soothe. Would you like to promote a little bliss and positivity in your customers? In addition to a chill and happy music playlist, you could try putting vanilla, a citrus blend and mint into your diffuser to promote positive energy in your space.
Have you tried scent marketing in your facilities? We’d love to hear about it! Comment below or connect with us on Facebook or Instagram. If you’d like to work with us on private label, custom signature scents or scent marketing using the finest eucalyptus oil on the market, then please get in touch with us to get started!
Jun 20, 2018 | Aromatherapy, Health & Wellness
We recently had the opportunity to interview pro skateboarder, Greg Lutzka! We were able to learn more about his story and share some of our favorite tips for using Tea Tree Oil. He was so surprised to learn how Tea Tree Oil could help him keep his sneakers smelling fresh! Keep reading to learn 4 fun facts about Greg and 4 of our Tea Tree Oil recommendations!
Greg moved to California from Wisconsin when he was 17, with two of his closest buddies. His friends both moved back to Wisconsin within a year, leaving him in California alone. He then got homesick for his friends, family and the midwest – but he stuck it out after another friend moved in with him. That friend would become his filmmaker.
Greg’s first trip outside of the US was to Australia to visit one of his first sponsors, Globe Shoes, who’s based there.
Greg started playing acoustic guitar after his musician brother introduced him to it. He loves playing “campfire music” like Pink Floyd, Nirvana and Oasis.
The most important contest Greg ever won was his first pro contest, the World Cup, which he won while still in high school. This contest was actually the catalyst for him to move to California.
Since Greg is constantly at the skate park or on his board, you KNOW his shoes are in need of some TLC. He was so surprised to hear that with the help of some Tea Tree Oil, he could banish odor from his sneakers in just 24 hours!
Here are a few of our favorite Tea Tree Oil tips:
Tea Tree Oil can deodorize stinky sneakers and shoes
If your shoes are smelling ripe, use Tea Tree Oil to create a natural deodorizing powder. Mix 3 tablespoons of baking soda, 1 tablespoon of cornstarch, and 5 drops of tea tree oil. Sprinkle in the footbed of your shoes and leave to soak up overnight.
Tea Tree Oil can be used as a natural acne remedy
If you’re prone to breakouts, reach for the Tea Tree Oil! Using a Q-tip or cotton applicator, dab a bit of the oil straight onto acne. As a warning, it can be fairly drying, so you may want to dilute by dipping your Q-tip in water first.
Tea Tree Oil can help you defeat dandruff
Add 3-4 drops of Tea Tree Oil to your favorite bottle of natural shampoo to treat your dry, itchy scalp. Because this oil is a great moisturizer, it also helps stimulate hair growth! Just remember: don’t apply to your hair on its own. It needs to be blended with shampoo or a carrier oil (like almond or coconut oil) if you’re doing a deep conditioning treatment.
Tea Tree Oil can help cure Athlete’s Foot
Because of its antimicrobial and antiseptic properties, Tea Tree Oil is a great choice for healing Athlete’s Foot. Mix 4-5 drops of the oil with a teaspoon of any carrier oil, then apply to the affected area using a cotton round or cotton ball. Leave on for about 20 minutes, then rinse off. Repeat up to twice daily until feet are healed.
Are you a big fan of Tea Tree Oil? Tell us your favorite uses for it in the comments below!
