3 Ways to Use Scent Marketing for a Better Client Experience in Your Fitness Center or Spa

3 Ways to Use Scent Marketing for a Better Client Experience in Your Fitness Center or Spa

Have you ever gone into a retail store just because of the lovely, enticing smell wafting out of it? Have you ever lingered in a shop that smells great and just felt happy to be in there? Retailers are catching on to what spa owners and operators have known for a long time: scents can enhance the guest experience, create a bond with a brand, persuade people to linger longer, and even positively influence buying behavior.

Perhaps as spa owner/operator, you’re not employing scents consciously, but your facilities smell great anyway. What do you think the results would be if there was mindful intention behind what scents and fragrances your guests are experiencing while at your spa?

Fitness center operators may want to consider thinking about how their facilities smell — do you think your clients have a positive connotation when it comes to the smell of your equipment, mats and locker rooms? Think about it: you can be the gym or hot yoga studio that actually smells great and has little to no ick factor!

Clearly, Katy’s been to some great spas that have put the power of Eucalyptus oil to work!

What is Scent Marketing?

Scent marketing, scent branding, and aroma marketing all refer to the sensory marketing that targets the consumer’s sense of smell in order to improve the customer experience, increase sales, develop brand awareness, and nurture brand loyalty and connection.

Research has shown that scent has the ability to evoke an emotional response and is closely linked with memory, more than any of the other senses. Scientists have found that odors that trigger strong, emotional memories more so than visual stimuli. The perfume industry is built around this knowledge, and perfumers have been developing scents for decades to convey and evoke a wide range of emotions. And as many of us know from personal experience, the scent of a perfume or a cologne can bring us right back to a moment in time, whether positive or negative. Smell is a powerful thing.

Aromatherapy is the natural version of perfuming and has become popular both on the home front and in commercial use. Aromatherapy is the practice of using natural oils extracted from flowers, bark, stems, leaves, roots, or other parts of a plant to enhance psychological and physical well-being as a form of alternative medicine. The inhaled aroma from these essential oils stimulates brain function, as science has shown. Aromatherapy also involves essential oils being absorbed through the skin, where they travel through the bloodstream to promote whole-body healing. As an alternative medicine, aromatherapy is used for a variety of uses including pain relief, mood enhancement, and increased cognitive function.

Why should you use Scent Marketing in your spa or fitness center?

Savvy spas use aromatherapy as a foundation for their experience and build on it for scent marketing. Our customers use our eucalyptus oil ShowerMist in their steam rooms for a number of benefits, but usually, the main reason is simply to make the steam room smell amazing. Having an amazing-smelling steam room keeps guests lingering for maximum relaxation, and creates fond memories of your facilities.

Practitioners are also starting to use ambient scenting and aromatherapy during treatments both as therapy and alternative medicine but this may not necessarily be scent marketing, just good practice: guests are gently eased further into relaxation with calming scents such as lavender.

Retailers who use ambient scenting, or diffusing a pleasant aroma in a space, do so in order to influence customer behavior — their intention is to create a pleasant atmosphere with a scent that eventually nudges customers towards a purchase. Data has shown that people stay as much as 44% longer in businesses that smell good.

EuroSpa Aromatics Lavender-Infused Pure Eucalyptus Oil ShowerMist & Diffuser

Astute fitness center operators use aromatherapeutic scent marketing to differentiate themselves in the highly-saturated marketplace: they’re the ones whose facilities and equipment smell clean, fresh and energizing, uplifting the moods of their clientele when they work out. How many gyms can say with confidence that they actually smell clean and nice?

In terms of product, research indicates that scent affects the moods of shoppers and a good product with a poor fragrance strategy isn’t likely to go over well with consumers. In today’s crowded marketplace, fragrance changes the game and gives products a distinct edge among others for selection on the store shelves. Fragrance is often a deciding factor, and it is a matter of survival of the nicest smelling when two similar products are offered at similar prices. What would you rather have on your retail shelves: a product that naturally smells fabulous with scents that people love and recognize or one that smells like a perfumy chemical scent not found in nature? Apparently, well-received ambient scents can positively influence purchase behavior if the scent seems to match the products in the store.

A scent’s main role is to make the customer feel comfortable, happy and put them at ease so they will spend more time in the store, spend more money and ultimately make them more likely to return. For spas and fitness centers, this means repeat visits, customer loyalty, and higher spends in the retail areas.

3 Ways to Use Scent Marketing for a better guest experience

1) Spas and fitness centers should always use eucalyptus oil in the steam room.

Beyond just making it smell fantastic, eucalyptus has proven health benefits in wet and humid areas: steam-borne eucalyptus oil wipes out bacteria and microbes before they can get a foothold in a steam room. Mold and mildew become a non-existent worry with a steady diffusion of eucalyptus oil.

For aromatherapy, using eucalyptus in the steam room is great as a powerful antidote against mental fatigue, general sluggishness, and bad moods. For an even better guest experience, try one of our ShowerMist infusions to deliver a different aromatherapeutic benefit:

(All of our ShowerMist products are available in commercial sizes and wholesale prices. If you don’t have a wholesale account with us yet, call us to get set up, or register online.)

Make commercial diffusing easy in your steam rooms using our Mystifier Automatic Injection System — no more need for hand-spraying or clumsy bowls that need constant refilling.

2)  For the mind-body areas, clean your equipment and facilities using cleansers with natural germ-fighters and aromatherapeutic benefits.

EuroSpa Aromatics Lavender-Infused Pure Eucalyptus Oil Yoga Mat Cleaner

This 2-for-1 deal is good for mind, body and planet — everyone wins. While there are plenty of natural cleaners on the market, very few have been designed with spas and fitness centers in mind.

Our Lavender-Infused Yoga Mat Cleaner ($12 retail for 16oz) was created with yoga mats in mind, but we quickly realized that it actually performs exceptionally well all over any mind-body and fitness areas. Our Yoga Mat Cleaner uses plant-based oils and enzymatic action to effectively remove makeup, perspiration, body oils and dirt without degrading surfaces.

Our Yoga Mat Cleaner infused with pure lavender oil does double-duty in mind-body studios. First, it effectively cleans mats and props naturally, without any danger of degrading surfaces or changing the color of those surfaces. Next, because it’s infused with Lavender oil, it acts as a tonic for the nerves and anxiety issues. Lavender’s refreshing aroma removes nervous exhaustion and restlessness while also increasing mental activity, so students are calmed as soon as they hit the mat or the Reformer, making for a deeper practice or workout from the start.

Fitness Centers can change the perception of gyms and help their clients love the smell of their facilities. Studio owners know and love our Yoga Mat Cleaner for its ability to freshen up yoga mats. Pilates instructors discovered it was also fantastic on apparatus and equipment like the Reformer and the Wunda Chair. Gyms and Fitness Centers also found that the Lavender-Eucalyptus combo is a powerful antidote to stinky, sweat-covered machines and balance balls. Our Yoga Mat Cleaner can be used anywhere in a fitness facility to get a good anti-microbial, anti-bacterial clean at a very economical and competitive cost.

3) Diffuse in your retail areas to create a better atmosphere that’s conducive to lingering, shopping and pure enjoyment.

While you can use any essential oils to diffuse in a retail space, the aromatherapeutic benefits and effects should be carefully considered before you start pumping out scents. After all, you don’t want to turn people off with scents that aren’t generally appealing or too overpowering.

Our ShowerMists can be added to any water diffusers for a steady stream of eucalyptus-based goodness. You can also melt Menthol Crystals ($13.50 retail for 2oz) in a wax/crystal warmer ($20) for a constant cool, refreshing, minty aroma. But be warned — our Menthol Crystals are pretty potent and the vapors can get strong after a while. So if you use them in a retail space, it’s best to experiment with the amount of time you diffuse to keep things pleasant.

EuroSpa Aromatics Menthol Crystals & Crystal Warmer

If you want a scent that expresses the personality of your brand, consider creating a eucalyptus-based signature scent with us!  Whether herbaceous, floral, woodsy or earthy, there’s an essential oil in each group that combines well with eucalyptus. Some trending combinations we’re seeing these days are:

  • Eucalyptus + Lemon: bright and invigorating
  • Eucalyptus + Lemon, Peppermint, Rosemary: revitalizing and calming
  • Eucalyptus + Laurel Leaf, Peppermint, Tea Tree, Lemon, Ravensara, Cardamom: minty and refreshing
  • Eucalyptus + Sweet Orange, Cinnamon Bark, Cinnamon Leaf, Gurjun Balsam, Camphor: calming and blissful
  • Eucalyptus + Peppermint, Lavender, Pine: increases energy, positivity and mental clarity

Think about how you’d like your customers to feel about your brand and being in your space, then choose an essential oil or oil blend to help achieve that: would you like them to feel relaxed in your space? Then lavender, chamomile, bergamot, peppermint, and of course eucalyptus would be good oils to start with. Do your customers seem to always come in wound up, stressed out and irritable? Then try blends with Clary Sage, Vetiver, Ylang Ylang and Citrus to help uplift, ground and soothe.  Would you like to promote a little bliss and positivity in your customers? In addition to a chill and happy music playlist, you could try putting vanilla, a citrus blend and mint into your diffuser to promote positive energy in your space.

Have you tried scent marketing in your facilities? We’d love to hear about it! Comment below or connect with us on Facebook or Instagram. If you’d like to work with us on private label, custom signature scents or scent marketing using the finest eucalyptus oil on the market, then please get in touch with us to get started!

5 Simple, Refreshing Ways to Beautify Your Home with Eucalyptus

5 Simple, Refreshing Ways to Beautify Your Home with Eucalyptus

With its fragrant scent and beneficial aromatherapeutic properties, the eucalyptus plant and eucalyptus oil makes the perfect decorating staple for your healthy home.

Eucalyptus oil has been used for centuries for its many health-boosting properties as an all-natural healing agent, a non-toxic antimicrobial and antibacterial cleaning agent, beauty product, antiseptic, and so much more.

Bringing eucalyptus into your home can help reduce seasonal allergies, purify the air in your home, and act as an all-natural energizer and stimulant.

Eucalyptus essential oil is effective for treating a number of respiratory problems including cold, cough, runny nose, sore throat, asthma, nasal congestion, bronchitis, and sinusitis. Eucalyptus oil is antibacterial, anti-fungal, antimicrobial, antiviral, anti-inflammatory, and decongestant in nature.

No wonder this plant and its oil is a beautiful yet healthy addition to your home! As a decorative staple, the plant is versatile, beautiful in both its fresh and dried states. Pair it with our Pure Eucalyptus Oil ShowerMist and you’ll have a relaxing, inviting, and nourishing home atmosphere you crave to be in.

How to Decorate Your Home with Eucalyptus

1. As a garland

Eucalyptus branches are an inexpensive yet elegant and calming way to enhance the atmosphere of your home. Arrange a few boughs above your fireplace or down your dining room table and be sure to spritz regularly with our Pure Eucalyptus Oil Mist to keep the scent fragrant for extended periods of time.

2. As a centerpiece in vases around the home

Arrange a few stems of varying heights in small, medium, and large vases throughout your home. Style on tables, counter tops, and bookshelves next to your favorite candles.

3. As a wreath

Eucalyptus is versatile all year round, pairing well with soft pink florals in the spring, muted tones in the winter, and bright, energetic colors in the fall and summer! Use as a wreath in your home or on your front door all year long.

4. In your shower and guest bathrooms

You’ve likely seen dried eucalyptus used in showers and steam rooms, and for good reason! Eucalyptus provides many health benefits for inner healing and improved respiratory function when inhaled. Hang dried eucalyptus branches upside down from your shower head to beautify your bathroom, and be sure to use our Pure Eucalyptus Oil ShowerMist for a transformative steam room experience right in your own home.

5. Spray, spray, spray!

Be sure to use our Pure Eucalyptus Oil ShowerMist throughout your home to pull the atmosphere together and create an aromatherapeutic experience every time you step through your door!


Ready to bring the power of eucalyptus into your home?
Purchase a Pure Eucalyptus Oil ShowerMist today!

A Eucalyptus Steam Room for Mom on Mother’s Day!

A Eucalyptus Steam Room for Mom on Mother’s Day!

Moms are special people!  Just think of all they gave up for you!!  Cooking, driving, cleaning, listening, caring and many other acts of sacrificial giving make moms special people in all of our lives.  Remember her this Mother’s Day!  Of course we don’t need a special day to say “thank you” for all they do but it’s nice to have a day to remember her with a special gift.  Grandmothers, Aunts, Sisters, Nieces and Daughters appreciate being remembered as well!

Treat your mother, or another special woman, to a unique gift of either a 2 oz or 8 oz bottle of EuroSpa Aromatics ShowerMist.  Available in 100% Pure Eucalyptus Oil, Mint Infused, Lavender Infused, Menthol Infused or Citrus Infused Eucalyptus Oil.  Always pure oils.  Never any synthetic chemical compounds.

An every-day mundane shower becomes a Eucalyptus Oil infused spa experience!  Whether pure Eucalyptus Oil or one of our unique infusion blends, Mom will emerge from her shower exhilarated, energized and ready to face the day or an evening of excitement and enchantment.  Eucalyptus Oil has been used for centuries for its unique therapeutic benefits for inhalation therapy, skin treatment and attitude adjustment.  Mom can’t always go to a spa and experience the benefits of a Eucalyptus Oil infused steam room or treatment room.  But, she can always indulge herself with a specialty treatment in the shower.

With 400 sprays in a 2 oz bottle and 1600 sprays in an 8 oz bottle, this gift will keep on giving for weeks to come.  Each shower will remind Mom that you cared and remembered her not only on Mother’s Day but for many days after.

Happy Mother’s Day!

Surprising Ways You Can Use Oxygen Therapy to Heal Your Body

Did you know that oxygen shortage in the human body has been linked to every major illness category including heart conditions, cancer, digestion and elimination problems, respiratory disease, inflamed and aching joints, sinus problems, yeast infections, and even sexual dysfunction? It’s not common knowledge yet, but new studies are coming out every day.  We’d like to keep you informed.

So let’s talk about oxygen, how we can get more of it, and what it will do for us.

Oxygen is our primary source of energy and is the main energy source for our brain function. It calms the mind and stabilizes the nervous system. Without oxygen, we cannot absorb important vitamins, minerals, and other nutrients our body needs. When our cells lack oxygen, they weaken and die. Without oxygen, nothing works very well or at all.

That means “taking 10 deep breaths” to calm down is a valid and medically proven way to relieve stress and calm the nervous system. No pills, just a small step toward big change.

Before I send you suggestions, it’s important to remind you that worry and anxiety aren’t part of the stressless solution. So start by intentionally choosing not to worry and instead take care of yourself. How do you take care of yourself? With more oxygen of course.

Tips for Oxygen Therapy to Heal Your Body

  • Exercise: Raising your aerobic activity level forces the blood to distribute oxygen throughout the body quickly and efficiently
  • Essential oils: Use Lavender and Sandalwood to relax and calm down. Using other oils such as Rosemary or our Eucalyptus ShowerMist in the shower or sauna are great for enhancing oxygen absorption and detoxing.
  • Saunas and steam rooms: The heat and moisture relax your body, allowing it to take in more oxygen and release toxins and stress.

The vital role oxygen plays in our bodies makes it a health factor we should pay much closer attention to. With these tips, you can start living a happier and healthier life right now.

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How To Stay Warm and Happy During the Winter

Winter weather is exhausting. It’s tiring to feel cold all the time and be surrounded by gray clouds. The chill, damp nature of winter leaves our bones begging for sustainable warmth. You find yourself longing for the summer and time just seems to drag on. But you can make life more beautiful in this season.

How to be Happier in the Winter

Limit your screen time

As a whole, our society forgets how important it is to rest our minds from our screen-addicted culture (this I say while writing from a computer of course). But the point remains. We have a hard time turning off our screens. We likely spend half our day in front of a computer, then go home to zone out on TV and the internet. This over works our eyes and causes us to be more tired and get poor sleep.

Less obligations

We tend to say “yes” too much to people and then find ourselves missing times of relaxation and needed stillness. When we say “no” appropriately, we remind others and ourselves of our personal value and the self-respect that should go along with it.  You know what’s going to benefit and drain you; it’s ok to set those boundaries.

Go outside

Although it might be gray and cold outside, fresh air is so necessary. Get out your rain or snow gear and feel alive. Go for a hike, take a walk, or just find a reason to move your body. We can counter the cold weather by deep breathing and increased circulation in the fresh air.  I know it may be hard to get up the gusto, but it’s worth it. Love yourself enough to make it happen.

How to be Warmer in the Winter

New ways to get warm  

Heat therapy does wonders for the cold body. Steam rooms and saunas offer a world of relief, relaxation, and detoxification in this season of cold and flu.

In many European countries, it’s the norm to have a sauna in your home or apartment building. We haven’t caught up with that yet, but it doesn’t mean they’re hard to find.

Usually your local gym and fitness center will have a room available for you. However, if this isn’t an option, take a steam bath or steam shower at least twice a week to really sink some heat into your bones. And for an added bonus, spritz some Eucalyptus ShowerMist into the steam and cleanse your bronchial passages.

Winter can be a challenge, but it doesn’t have to be miserable. Make an effort to care for yourself from the inside out.

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