When you walk into your home after being away to college or even just on a vacation, one of the first things that you’ll notice is that comforting scent of home. That smell is made up of a combination of things, for better or for worse — the type of laundry detergent or cleaners that you use, if you have pets, essentials oils that you regularly diffuse, and what you cooked last will all be factors in how your home smells.
Your spa isn’t much different when it comes to scent. But in your spa, you should be using scent marketing to your advantage. Your facility may already smell good, but imagine what the results would be if you were intentional about the scents that you use?
What is scent marketing?
Scent marketing, scent branding, and aroma marketing all refer to the sensory marketing that targets the consumer’s sense of smell in order to improve the customer experience, increase sales, develop brand awareness, and nurture brand loyalty and connection.
Research has shown that scent has the ability to evoke an emotional response and is closely linked with memory, more than any of the other senses. And as many of us know from personal experience, scent can bring us right back to a moment in time, whether positive or negative. Smell is a powerful thing.
Why should you use scent marketing in your spa?
Because of the power that scent holds, you should be using it to your advantage when it comes to your spa. Retailers who use ambient scenting, or diffusing a pleasant aroma in a space, do so in order to influence customer behavior — their intention is to create a pleasant atmosphere with a scent that eventually nudges customers towards a purchase. Data has shown that people stay as much as 44% longer in businesses that smell good.
How can you use scent marketing in your spa?
For steam rooms, we have a total steam room solution with Pure Eucalyptus Oil in commercial sizes, variations, infusions, and custom-blended signature scents as well as our Mystifier Injection System for diffusing our oils into your steam room.
Saunas also benefit from aromatherapy, so use our Menthol Crystals for a dry heat-generated aromatherapeutic vapor. Our Menthol Crystals are available in two commercial sizes and can be used in other dry areas of your spa.
ShowerMists are excellent retail products that clients LOVE to take home! Attractive margins help turn your back room expense into front room revenues.
Have you tried scent marketing in your facilities? We’d love to hear about it! Comment below or connect with us on Facebook or Instagram. If you’d like to work with us on private label, custom signature scents or scent marketing using the finest eucalyptus oil on the market, then please get in touch with us to get started!