May 22, 2019 | Aromatherapy, Fitness Centers & Mind-Body Studios, Spas, Steam Rooms & Saunas
When you walk into your home after being away to college or even just on a vacation, one of the first things that you’ll notice is that comforting scent of home. That smell is made up of a combination of things, for better or for worse — the type of laundry detergent or cleaners that you use, if you have pets, essentials oils that you regularly diffuse, and what you cooked last will all be factors in how your home smells.
Your spa isn’t much different when it comes to scent. But in your spa, you should be using scent marketing to your advantage. Your facility may already smell good, but imagine what the results would be if you were intentional about the scents that you use?
What is scent marketing?
Scent marketing, scent branding, and aroma marketing all refer to the sensory marketing that targets the consumer’s sense of smell in order to improve the customer experience, increase sales, develop brand awareness, and nurture brand loyalty and connection.
Research has shown that scent has the ability to evoke an emotional response and is closely linked with memory, more than any of the other senses. And as many of us know from personal experience, scent can bring us right back to a moment in time, whether positive or negative. Smell is a powerful thing.
Why should you use scent marketing in your spa?
Because of the power that scent holds, you should be using it to your advantage when it comes to your spa. Retailers who use ambient scenting, or diffusing a pleasant aroma in a space, do so in order to influence customer behavior — their intention is to create a pleasant atmosphere with a scent that eventually nudges customers towards a purchase. Data has shown that people stay as much as 44% longer in businesses that smell good.
How can you use scent marketing in your spa?
For steam rooms, we have a total steam room solution with Pure Eucalyptus Oil in commercial sizes, variations, infusions, and custom-blended signature scents as well as our Mystifier Injection System for diffusing our oils into your steam room.
Saunas also benefit from aromatherapy, so use our Menthol Crystals for a dry heat-generated aromatherapeutic vapor. Our Menthol Crystals are available in two commercial sizes and can be used in other dry areas of your spa.
ShowerMists are excellent retail products that clients LOVE to take home! Attractive margins help turn your back room expense into front room revenues.
Have you tried scent marketing in your facilities? We’d love to hear about it! Comment below or connect with us on Facebook or Instagram. If you’d like to work with us on private label, custom signature scents or scent marketing using the finest eucalyptus oil on the market, then please get in touch with us to get started!
May 8, 2019 | Aromatherapy
Father’s Day is right around the corner, and you might be having a hard time coming up with ideas to get your dad or father figure in your life. Maybe he’s the person who seems to have everything he wants already. Or maybe you’re just tired of getting him a new tie every year and you want to change it up and do something a little more meaningful.
Instead of something generic, how about giving your dad the gift of aromatherapy? Not only will it be a change of pace for most dads or father figures, it’s also giving him a gift with incredible health benefits. Here are some ideas to get you started:
Aromatherapy Diffuser
One easy way to start implementing aromatherapy into your dad’s every day is by getting him a diffuser. He can plug it in next to his bed, in the kitchen, or even on his desk at the office. To use the diffuser, he just needs to fill the reservoir with water and spritz a couple of sprays of one of our many varieties of 100% Pure Eucalyptus ShowerMists before turning it on. Depending on the benefit that he is looking for (calming vs. energizing, for example) will change the type of ShowerMist that he uses.
Menthol Crystals and Warmer
Our Menthol Crystals were originally developed to create an amazing aromatherapeutic effect in saunas, similar to what you’d get in a Eucalyptus steam room. But the great thing is that your dad can get that effect right in his home! Menthol Crystals can be used deodorize a room, but also help with coughing, congestion, headaches, and upper respiratory problems.
100% Pure Eucalyptus ShowerMist
Our 100% Pure Eucalyptus ShowerMists are multi-purpose and really pack an aromatherapy punch. Because they come in a variety of infusions, you can really customize the type of experience that you’re giving your dad. For example, if you know that he’s been stressed lately and could use some relaxation, he might like the Lavender-Infused Pure Eucalyptus ShowerMist. If he is wanting to feel more energized in the morning, he could try the Citrus-Infused Pure Eucalyptus ShowerMist in his morning shower for a boost. They are so simple to use — just run a hot shower and spritz a few sprays into the steam (away from your face). That’s all the steps to the aromatherapy benefits!
What do you think? Will you be trying one of these gifts for the father figure in your life? Let us know in the comments below!
Apr 3, 2019 | Aromatherapy, Health & Wellness, House & Home
If you are searching for natural solutions to a common problem like disrupted sleep, one suggestion you may see is pillow mists or linen sprays that contain ingredients that may promote better sleep, like lavender. Are they actually as great as they sound? Here are some of the pros and cons (and a better alternative — in our opinion!):
Pros of Using Pillow Mists
Easy to use. It doesn’t get much easier than taking the lid off a spray bottle and misting your pillow a few times! The whole process from start to finish adds just a handful of seconds to your evening routine.
Smells great. Sleep sprays are meant to smell nice. You wouldn’t be falling asleep very easily if they had a yucky scent, right? Usually, they will have calming scents like lavender.
Location is optimal for aromatherapy benefits. By using a pillow mists directly on your pillow while you’re sleeping, the scent is entering your system without having to do any work. It’s just right there. There’s no need to hold anything up to your nose or do a balancing act to be hands-free.
Alternative to becoming dependent on medication/medicines. One reason you may be looking into a pillow mist in the first place is because you would like to get away from using medication or don’t want to have to resort to medication.
Cons of Using Pillow Mists
Ingredients may not be great. Always be careful to look at the ingredients lists of your pillow or linen mist. While the packaging might say “natural” or “organic,” there may be other harmful chemicals included like alcohol or other diluents.
May not react well with your skin. Just like with any other product that touches your skin — especially on your face — you may have an issue if you have sensitivities. Even truly natural ingredients may not react well with you personally. You should always test products on a small area before using them.
Sleep is not a guarantee. While things like essential oils are great, they don’t always work the same for everyone. While lavender might knock someone out the minute their head hits the pillow, it might not always work for another person.
If you are looking for a natural and safe pillow mist, we recommend trying our Lavender-Infused Pure Eucalyptus Oil ShowerMist. No synthetics, petro-chemicals, or anything not plant-based are ever used in our ShowerMists. Simply spritz a few sprays on your pillow, wait a few seconds for it to dry, and breathe in those amazing benefits while you sleep.
Another natural alternative to a pillow spray is using a diffuser by your bedside. All you need to do is add a few sprays of a ShowerMist or your favorite essential oil to promote sleep, like lavender. There are some diffusers that have 8-hour settings, so it could run all night while you’re sleeping.
What do you think? Will you be trying a ShowerMist as a pillow spray?
Jan 30, 2019 | Aromatherapy, Health & Wellness
Menthol Crystals are small but mighty when it comes to natural remedies to common ailments. These crystals are made as a natural by-product of steam-distilled peppermint essential oil. The refreshing aroma and cooling sensation will remind you of products that use menthols, such as toothpaste, mouthwash, or pain relief liniments. There are several ways to use these crystals and a wide variety of benefits.
Here are five benefits of using Menthol Crystals:
Itch Relief
The cooling sensation of Menthol can dramatically reduce itchiness caused by a skin reaction or other irritation. Simply mix a small amount of the crystals in with a carrier oil like fractionated coconut oil or aloe vera and apply topically to the itchy area and get relief instantly.
Sunburn
In the same way, some Menthol Crystals mixed with aloe vera provides significant relief when applied to a sunburn.
Reduce Inflammation
If you have a bruise or scrape, Menthol Crystals can be applied directly to the area to reduce inflammation. If you have a sore, inflamed throat, apply topically around your neck and it will help with that too!
Congestion Relief
Perhaps one of the most popular ways to use Menthol Crystals is for congestion relief. Simply add a small amount of crystals to an empty saucepan and then pour in some boiling water. This creates an all-natural, menthol-infused vapor you can inhale for relief.
Hair Growth
Add some Menthol Crystals to your favorite hair oil and massage it into your scalp before you shower twice a week and it will act as a hair growth accelerant.
These are just a handful of ways you can use Menthol Crystals to help alleviate everyday ailments. Are there any other ways that you use Menthol Crystals that have been helpful to you?
Jan 16, 2019 | All About Eucalyptus, Aromatherapy, Health & Wellness, House & Home
Our ShowerMists are a fan favorite for relaxing, invigorating showers and baths. After all, nothing beats hot steam and aromatherapy! But that’s not all they can be used for. In fact, today we’re sharing five more ideas to help you make the most of your bottle, all around your home.
Grab your ShowerMist and get to spritzing in the kitchen, bedroom, mudroom, and more!
Deodorize Sneakers in the Mudroom
At the end of a long school day, give those tired feet a rest! Have your kids kick off their shoes, then spritz a few pumps of Tea Tree-Infused Eucalyptus ShowerMist into the soles to kill any lingering sweat and bacteria that was picked up on the playground. Let the shoes air out overnight before wearing again in the morning.
Freshen Up Your Kitchen
No one likes a stinky kitchen! A few quick sprays of our Citrus-Infused Eucalyptus ShowerMist can help keep trash can and garbage disposal odors at bay. Simply spritz a little down the drain or in the bin before you place a new trash bag inside. Want another boost of freshness? Peel any overripe, mushy citrus fruits you have laying around, toss a few small pieces into the disposal, and grind up while running some water.
Get a Great Night’s Sleep
Do racing thoughts have you struggling to fall asleep? Hold our Lavender-Infused Eucalyptus ShowerMist a few feet away from your bed and lightly spritz your pillows and sheets for a soothing scent that’ll help you wind down. The natural sedative properties of Lavender will have you counting sheep in no time! Bonus: it works for kids too!
Increase Focus in the Study Nook
Did you know that the zing of peppermint isn’t just a great way to freshen your breath, but can help you wake up, too? Spray some Mint-Infused Eucalyptus ShowerMist around the table while studying, reading, or working on the computer to encourage focus and feelings of alertness. If you’re also looking to ease stress, anxiety, and nervousness while you’re studying, try using our Menthol Crystals and Warmer. Keep working hard and ace that test!
Keep the Laundry Room Free of Mildew
Prevent mildew or musty smells by spritzing your dirty laundry hampers with your favorite ShowerMist. You can also spray a little on towels between uses for a clean, refreshing scent. This also works great for keeping road trip laundry bags fresh or when you’ll be drying a lot of towels and bathing suits in your hotel room.
Do you own one of our ShowerMists?
Which scent is your favorite and how do you like to use it?
