3 Ways to Use Scent Marketing for a Better Client Experience in Your Fitness Center or Spa

3 Ways to Use Scent Marketing for a Better Client Experience in Your Fitness Center or Spa

Have you ever gone into a retail store just because of the lovely, enticing smell wafting out of it? Have you ever lingered in a shop that smells great and just felt happy to be in there? Retailers are catching on to what spa owners and operators have known for a long time: scents can enhance the guest experience, create a bond with a brand, persuade people to linger longer, and even positively influence buying behavior.

Perhaps as spa owner/operator, you’re not employing scents consciously, but your facilities smell great anyway. What do you think the results would be if there was mindful intention behind what scents and fragrances your guests are experiencing while at your spa?

Fitness center operators may want to consider thinking about how their facilities smell — do you think your clients have a positive connotation when it comes to the smell of your equipment, mats and locker rooms? Think about it: you can be the gym or hot yoga studio that actually smells great and has little to no ick factor!

Clearly, Katy’s been to some great spas that have put the power of Eucalyptus oil to work!

What is Scent Marketing?

Scent marketing, scent branding, and aroma marketing all refer to the sensory marketing that targets the consumer’s sense of smell in order to improve the customer experience, increase sales, develop brand awareness, and nurture brand loyalty and connection.

Research has shown that scent has the ability to evoke an emotional response and is closely linked with memory, more than any of the other senses. Scientists have found that odors that trigger strong, emotional memories more so than visual stimuli. The perfume industry is built around this knowledge, and perfumers have been developing scents for decades to convey and evoke a wide range of emotions. And as many of us know from personal experience, the scent of a perfume or a cologne can bring us right back to a moment in time, whether positive or negative. Smell is a powerful thing.

Aromatherapy is the natural version of perfuming and has become popular both on the home front and in commercial use. Aromatherapy is the practice of using natural oils extracted from flowers, bark, stems, leaves, roots, or other parts of a plant to enhance psychological and physical well-being as a form of alternative medicine. The inhaled aroma from these essential oils stimulates brain function, as science has shown. Aromatherapy also involves essential oils being absorbed through the skin, where they travel through the bloodstream to promote whole-body healing. As an alternative medicine, aromatherapy is used for a variety of uses including pain relief, mood enhancement, and increased cognitive function.

Why should you use Scent Marketing in your spa or fitness center?

Savvy spas use aromatherapy as a foundation for their experience and build on it for scent marketing. Our customers use our eucalyptus oil ShowerMist in their steam rooms for a number of benefits, but usually, the main reason is simply to make the steam room smell amazing. Having an amazing-smelling steam room keeps guests lingering for maximum relaxation, and creates fond memories of your facilities.

Practitioners are also starting to use ambient scenting and aromatherapy during treatments both as therapy and alternative medicine but this may not necessarily be scent marketing, just good practice: guests are gently eased further into relaxation with calming scents such as lavender.

Retailers who use ambient scenting, or diffusing a pleasant aroma in a space, do so in order to influence customer behavior — their intention is to create a pleasant atmosphere with a scent that eventually nudges customers towards a purchase. Data has shown that people stay as much as 44% longer in businesses that smell good.

EuroSpa Aromatics Lavender-Infused Pure Eucalyptus Oil ShowerMist & Diffuser

Astute fitness center operators use aromatherapeutic scent marketing to differentiate themselves in the highly-saturated marketplace: they’re the ones whose facilities and equipment smell clean, fresh and energizing, uplifting the moods of their clientele when they work out. How many gyms can say with confidence that they actually smell clean and nice?

In terms of product, research indicates that scent affects the moods of shoppers and a good product with a poor fragrance strategy isn’t likely to go over well with consumers. In today’s crowded marketplace, fragrance changes the game and gives products a distinct edge among others for selection on the store shelves. Fragrance is often a deciding factor, and it is a matter of survival of the nicest smelling when two similar products are offered at similar prices. What would you rather have on your retail shelves: a product that naturally smells fabulous with scents that people love and recognize or one that smells like a perfumy chemical scent not found in nature? Apparently, well-received ambient scents can positively influence purchase behavior if the scent seems to match the products in the store.

A scent’s main role is to make the customer feel comfortable, happy and put them at ease so they will spend more time in the store, spend more money and ultimately make them more likely to return. For spas and fitness centers, this means repeat visits, customer loyalty, and higher spends in the retail areas.

3 Ways to Use Scent Marketing for a better guest experience

1) Spas and fitness centers should always use eucalyptus oil in the steam room.

Beyond just making it smell fantastic, eucalyptus has proven health benefits in wet and humid areas: steam-borne eucalyptus oil wipes out bacteria and microbes before they can get a foothold in a steam room. Mold and mildew become a non-existent worry with a steady diffusion of eucalyptus oil.

For aromatherapy, using eucalyptus in the steam room is great as a powerful antidote against mental fatigue, general sluggishness, and bad moods. For an even better guest experience, try one of our ShowerMist infusions to deliver a different aromatherapeutic benefit:

(All of our ShowerMist products are available in commercial sizes and wholesale prices. If you don’t have a wholesale account with us yet, call us to get set up, or register online.)

Make commercial diffusing easy in your steam rooms using our Mystifier Automatic Injection System — no more need for hand-spraying or clumsy bowls that need constant refilling.

2)  For the mind-body areas, clean your equipment and facilities using cleansers with natural germ-fighters and aromatherapeutic benefits.

EuroSpa Aromatics Lavender-Infused Pure Eucalyptus Oil Yoga Mat Cleaner

This 2-for-1 deal is good for mind, body and planet — everyone wins. While there are plenty of natural cleaners on the market, very few have been designed with spas and fitness centers in mind.

Our Lavender-Infused Yoga Mat Cleaner ($12 retail for 16oz) was created with yoga mats in mind, but we quickly realized that it actually performs exceptionally well all over any mind-body and fitness areas. Our Yoga Mat Cleaner uses plant-based oils and enzymatic action to effectively remove makeup, perspiration, body oils and dirt without degrading surfaces.

Our Yoga Mat Cleaner infused with pure lavender oil does double-duty in mind-body studios. First, it effectively cleans mats and props naturally, without any danger of degrading surfaces or changing the color of those surfaces. Next, because it’s infused with Lavender oil, it acts as a tonic for the nerves and anxiety issues. Lavender’s refreshing aroma removes nervous exhaustion and restlessness while also increasing mental activity, so students are calmed as soon as they hit the mat or the Reformer, making for a deeper practice or workout from the start.

Fitness Centers can change the perception of gyms and help their clients love the smell of their facilities. Studio owners know and love our Yoga Mat Cleaner for its ability to freshen up yoga mats. Pilates instructors discovered it was also fantastic on apparatus and equipment like the Reformer and the Wunda Chair. Gyms and Fitness Centers also found that the Lavender-Eucalyptus combo is a powerful antidote to stinky, sweat-covered machines and balance balls. Our Yoga Mat Cleaner can be used anywhere in a fitness facility to get a good anti-microbial, anti-bacterial clean at a very economical and competitive cost.

3) Diffuse in your retail areas to create a better atmosphere that’s conducive to lingering, shopping and pure enjoyment.

While you can use any essential oils to diffuse in a retail space, the aromatherapeutic benefits and effects should be carefully considered before you start pumping out scents. After all, you don’t want to turn people off with scents that aren’t generally appealing or too overpowering.

Our ShowerMists can be added to any water diffusers for a steady stream of eucalyptus-based goodness. You can also melt Menthol Crystals ($13.50 retail for 2oz) in a wax/crystal warmer ($20) for a constant cool, refreshing, minty aroma. But be warned — our Menthol Crystals are pretty potent and the vapors can get strong after a while. So if you use them in a retail space, it’s best to experiment with the amount of time you diffuse to keep things pleasant.

EuroSpa Aromatics Menthol Crystals & Crystal Warmer

If you want a scent that expresses the personality of your brand, consider creating a eucalyptus-based signature scent with us!  Whether herbaceous, floral, woodsy or earthy, there’s an essential oil in each group that combines well with eucalyptus. Some trending combinations we’re seeing these days are:

  • Eucalyptus + Lemon: bright and invigorating
  • Eucalyptus + Lemon, Peppermint, Rosemary: revitalizing and calming
  • Eucalyptus + Laurel Leaf, Peppermint, Tea Tree, Lemon, Ravensara, Cardamom: minty and refreshing
  • Eucalyptus + Sweet Orange, Cinnamon Bark, Cinnamon Leaf, Gurjun Balsam, Camphor: calming and blissful
  • Eucalyptus + Peppermint, Lavender, Pine: increases energy, positivity and mental clarity

Think about how you’d like your customers to feel about your brand and being in your space, then choose an essential oil or oil blend to help achieve that: would you like them to feel relaxed in your space? Then lavender, chamomile, bergamot, peppermint, and of course eucalyptus would be good oils to start with. Do your customers seem to always come in wound up, stressed out and irritable? Then try blends with Clary Sage, Vetiver, Ylang Ylang and Citrus to help uplift, ground and soothe.  Would you like to promote a little bliss and positivity in your customers? In addition to a chill and happy music playlist, you could try putting vanilla, a citrus blend and mint into your diffuser to promote positive energy in your space.

Have you tried scent marketing in your facilities? We’d love to hear about it! Comment below or connect with us on Facebook or Instagram. If you’d like to work with us on private label, custom signature scents or scent marketing using the finest eucalyptus oil on the market, then please get in touch with us to get started!

9 Undeniable Reasons to Have an Essential Oil Diffuser

9 Undeniable Reasons to Have an Essential Oil Diffuser

Life is stressful and hectic, so when you come home, you expect to relax and be rejuvenated. Essential oils can help you do that; and the best way to use them is with a diffuser. Diffusers disperse the oils into the air, permeating the room and providing with you their benefits continuously. They’re the best way to help you live a better, healthier life.

So, here are nine perfect reasons you should have an essential oil diffuser:

9 Undeniable Reasons to Have an Essential Oil Diffuser

1. Sleep

Sleep prepares you to tackle tomorrow, but you can’t do that if you don’t sleep well. So, run your diffuser throughout the night with essential oils such as lavender to help you fall and stay asleep. You’ll wake up feeling refreshed and ready for another day.

2. Freshen the Air

Essential oils are known for their potent, fresh aroma. Just choose the scent you want to fill the air. Diffusers are also healthier alternatives to name brand air fresheners, which fill your home with harmful chemicals. Instead, essential oils bring health benefits and provide long-lasting aromas. Two birds, one stone.

3. Stay Healthy

Keep your home healthy and happy by diffusing essential oils such as eucalyptus, peppermint, and citrus. These oils purify the air by eating up bacteria, protecting your home from illness, and boosting your immune system.

4. Safer than Candles

Candles can pose a fire hazard if left unattended. Prevent these types of disasters by using an essential oil diffuser instead. And besides being safer, essential oils don’t use chemicals like candles, leaving you with a healthier atmosphere.

5. Mood Enhancing

While essential oils and aromatherapy are known for their relaxing scents, there are also several oils that can be used to boost your mood. Oils like lavender and citrus oils can be diffused to energize a room and give it life, such as an office to help you work, or a weight room to get you ready for a big workout.

6. Mental Focus

If you want to be more productive, diffusing essential oils in the air can improve your cognitive function. In fact, using oils like eucalyptus and peppermint regularly can actually help heal causes of poor mental focus.

7. Prevent Snoring

Another reason to leave a diffuser on overnight is to help your significant other not wake you with their snoring. Eucalyptus oil clears passageways and improves breathing, which will prevent snoring and allow you to sleep better.

8. Allergy Relief

It seems that everyone has some kind of allergy these days. Allergies can cause watering eyes, scratchy throats, congestion, among other things. But diffusing essential oils such as eucalyptus and peppermint can relieve these symptoms with their potent aromas and ability to clear sinuses.

9. Relieves Stress

One of the greatest benefits of a diffuser is creating a stress-free home. Menthol and lavender are two of the best oils to help you relax and decompress after a long day. You can make any room your escape with these oils and a diffuser.

Want more ways to get the most out of your diffuser? Then sign up for our newsletter right now!

Your Eucalyptus and Aromatherapy Holiday Gift-Giving Guide

Your Eucalyptus and Aromatherapy Holiday Gift-Giving Guide

It’s about the time for holiday shopping. It can be rough looking for gifts that people will like. But there’s no better way to show care for your loved ones than to help them live a healthier and more enriching life. And to make your life easier this year, we want to give you the best guide to doing just that.

Here is EuroSpa’s 2017 Eucalyptus and Aromatherapy holiday gift-giving guide:

Aromatherapy Gift Ideas

  1. NEW Aromatherapy Diffuser Set: You can now create your own aromatherapy diffuser set. Including one diffuser and a Eucalyptus ShowerMist of your choice, you can create a wonderful atmosphere with Eucalyptus. A diffuser will keep a home smelling fresh and clean, enhancing the powerful scent of Eucalyptus and choice of infusion. It can also keep everyone at home healthy and feel uplifted this holiday season.
  2. Gift Basket of Assorted Mint-Eucalyptus Products: Fill a basket with an assortment of holiday smells that will bring some relaxation and new energy to a stressed out person. Know someone who loves the scent of Mint? Pamper them with our Menthol and Mint-Infused ShowerMists along with Menthol Crystals. These gifts will allow them to enjoy the refreshing aroma in several capacities.
  3. Yoga Mat Cleaner: Do you have friends or family that love to do yoga? Well, we’ve got the perfect gift for them. Our Lavender-Infused Eucalyptus Yoga Mat Cleaner will enhance their yoga experience and keep their mat free from germs and microbes that could make them sick. Besides the health benefits, the Lavender-Eucalyptus aroma will relax and calm them, allowing them to more deeply enjoy performing yoga.

Want more gift ideas for the holidays? Then sign up for our newsletter right now!

5 Great uses for Eucalyptus in the summertime!

5 Great uses for Eucalyptus in the summertime!

Many people think of Eucalyptus Oil as a winter thing, but summer is here and we wanted to let you know that it’s not just for winter!

One of the great things about Eucalyptus is that it really is an year-round oil, with uses for just about anything related to health and wellness.

Here are our top five uses for Eucalyptus in the summertime.

  1. Getting rid of the stink. Whether it’s a stink that’s airborne or embedded in fabric, Eucalyptus can seem like pure magic when getting rid of it.  Spray it on and inside shoes that have been on sweaty feet all day. Spritz a little on the inside of your trash can after those big weekend barbecues to eliminate the stink from meat packaging.  Spray some on your camping gear after a long winter’s storage to get rid of any musty smells or leftover campfire smoke from last year.
  2. Having a healthier DIY hand sanitizer.  Having a picnic or BBQ? Make sure your hands are clean first with your own portable hand sanitizer. Mix a few drops (about 2 spritzes each) of our Lavender-Infused and Citrus-Infused ShowerMist with 2-4 ounces of carrier oil (like almond oil) in a 2 or 4 oz spray bottle. Shake well to combine and then use liberally to kill germs before you chow down.
  3. Keeping the bugs at bay. A few studies have shown that eucalyptus is just as effective, if not more effective, than DEET in protecting you from bug bites. Make your own insect repellent by mixing 1 part essential oil with 10-20 parts carrier oil for maximum effectiveness. For this recipe, it’s best if you use a roller ball applicator. (If you want to use a spray bottle, you’ll need to use water and vodka instead of oil) Mix 3  spritzes of our Lavender-Infused ShowerMist with 15 drops of citronella essential oil, 5 drops of lemongrass oil, and 2 tablespoons of carrier oil like almond oil. Shake well, and apply liberally. Reapply every couple of hours (or less), depending on the intensity of your bug situation.  You can also diffuse this mix (minus the carrier oil) in areas where you want to keep the bugs away. Did some get through and bite you? Use the Lavender-Infused ShowerMist with some carrier oil directly on mosquito bites to relieve the itch and reduce the inflammation. 
  4. Easing motion sickness on your summer vacation. While ginger has been known to ease motion sickness and nausea from travel on planes, boats and cars, eucalyptus combined with peppermint and lavender will also do wonders for travel queasiness. The best application is to combine 10-12 drops (total) of our Mint-Infused, Lavender-Infused and Citrus-Infused ShowerMist per 2 ounces of carrier oil and then rub it on your belly, wrists, temples and collarbones. Alternatively, you can diffuse this mix in a car diffuser or personal inhaler. You can apply the mix  on some cotton balls and let those sit where you can smell them while in transit.
  5. Relief from seasonal allergies. Eucalyptus oil opens up the lungs and sinuses, which improves circulation and reduces symptoms of allergies. Studies have shown that it produces a cold sensation in the nose that helps to improve airflow. Inhaling diffused peppermint oil can immediately unclog the sinuses and offer relief to scratchy throats. Peppermint acts as an expectorant and provides relief for allergies, as well as colds, coughs, sinusitis, asthma and bronchitis. It has the power to discharge phlegm and reduce inflammation — a leading cause of allergic reactions. To get some relief, diffuse a few drops of our Menthol-Infused or Mint-Infused Eucalyptus Oil ShowerMist in a diffuser, or fill a large bowl with boiling water, spritz 3-4 sprays of the ShowerMist into the water, place a towel over your head and inhale deeply for 5–10 minutes.


Did you find these tips useful? Tell us in the comments below! We’d love to hear your feedback.

Aromatherapy tips for Lupus Sufferers

Aromatherapy tips for Lupus Sufferers

Autoimmune diseases have become one of the more widely talked about diseases with the advance of modern medicine and also with the internet. Before this, the sufferers of these diseases had no way of knowing what they had and most had to suffer with little to no relief with no answers. Nowadays, one of the more common autoimmune diseases we hear about is Lupus.

So what is Lupus and what makes it an autoimmune disease? In autoimmune diseases, the immune system turns against parts of the body it is designed to protect.  Lupus can affect many parts of the body, including the joints, skin, kidneys, heart, lungs, blood vessels, and brain. Although people with the disease may have many different symptoms, some of the most common ones include extreme fatigue, painful or swollen joints (arthritis), unexplained fever, skin rashes, and kidney problems.

Even though there is no cure for Lupus, for most people it can be treated with prescriptions and they can lead an active and healthy life. However, when the disease flares, it has the potential to be quite debilitating. Aromatherapy can be used to help give symptomatic relief and enable them to sleep and relax and generally aid their mental well-being.

As May is Lupus Awareness Month, we want to show EuroSpa’s Eucalyptus Oil ShowerMist can help. Based on what you are trying to ease, all of our Eucalyptus oil based products have some manner of helpfulness. Here are some common symptoms and the product that should help best!

For pain and stress try our Lavender or Mint Infused Eucalyptus Oil ShowerMist. Lavender is rich in notes that help give it anti-inflammatory properties and its refreshing scent helps ease stress. Mint gives a cooling sensation and can calm the body which can help relieve sore muscles.

To ease inflammation try our Menthol Infused Eucalyptus Showermist which also has the addition of camphor which aid the menthol’s effectiveness. Menthol brings a cooling sensation which can help trigger your body to think its cold and will help relieve the uncomfortable heat of inflammation. This is why many first aid products use menthol for cooling in place of ice.

And lastly, to aid circulation, give Citrus Infused Eucalyptus ShowerMist a try. Citrus is thought of as cleansing and can aid in stimulation which can lead to a clearing of potential lymphatic stagnation. And it’s also refreshing and uplifting – who hasn’t felt perked up by the scent of citrus?

All of these infusions are aided by the invigorating properties of Pure Eucalyptus Oil. It has such a fresh and clean aroma that it helps to open your airways up so you can receive the full benefit of your aromatherapy shower.

So while Lupus and other autoimmune diseases might not have a cure, hopefully a few of these ideas can help the sufferers have a better day which can lead to a better week, better month and better life!